Nicky Badenoch

Ask Nicky how she became an entrepreneur in AI; she'd say by a series of accidental meetings. Nicky talked her way into advertising after missing the grad rounds. She was then hired by James Murphy, where she contributed to M&S’s turnaround with the Mr Blue Sky Twiggy Campaign and launched BBC iPlayer. Balancing motherhood, she joined the executive search business LIZH and nearly never worked another day after suffering a minor stroke. But with the mentorship of Liz Harold, she rose to partner and together with her now co-founders conceived the idea to codify matching in the workplace using AI.