Niusha Koucheksarai

Niusha has built her career by taking the least obvious next step. After 14 years in media agencies, becoming a young female Head of AV in a (very) male dominated sector, she reset her career at TikTok in 2020, helping scale its UK Key Accounts team from 6 to 50 during hypergrowth. In 2024, she made another bold move, joining social-first creative agency, Uncovered, as its first Managing Director. Since then, she has driven 190% YoY growth, secured key client wins including Tesco, Nationwide and Rightmove, and led Uncovered to Gold as Campaign’s Social Agency of the Year 2025.