Chief Marketing Officer, Vodafone Smart Tech
I’ve spent most of my career disrupting or establishing new categories. I started at BT, launching and putting broadband into people’s homes for the very first time, before moving to British Gas where I sat in the founding team of Hive. Tasked with making the brand the leading smart home player in the UK, I developed a passion for connectivity solutions that could improve everyday living. Now at Vodafone, I lead the marketing team to deliver global strategic marcoms for the smart tech business, building meaningful product propositions to drive engagement and growth across PR, ATL, social and digital.