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![](/media/Judges/PHIL GOODMAN.png?width=450&height=450&token=tDosVTZI9iNaSeV4qRxB%2BeJLY9FhWZXc2IyJbUQvgvM%3D)
Phil Goodman
CEO , Older
I sold my previous agency, Brandwidth, to Next 15 Plc in 2018.
Once I had decided to create a new agency, I wanted it to have a crystal clear proposition.
Older was born out of the insight that 86% of all customers aged over 50 feel ignored by brands. Older seeks to inspire bold brands to no longer ignore valuable customers.
I am committed to the value of all people regardless of age. Experience should be an enabling asset not an indication of irrelevance.