Chief Production Officer, UK & EMEA, McCann Worldgroup, CEO, CRAFT UK & EMEA & member of Global Craft Leadership team, McCann Worldgroup UK & EMEA, Craft UK & EMEA
"Sergio’s career began at Madrid agency Tapsa/NW Ayer in 1993, aged 17. An 8-year stint at Leo Burnett (Spain & Chicago) followed working on production around the globe.
After leadership roles at Cramer-Krasselt and JWT New York - securing the first Gold Lion (mobile category) and an Integrated Lion along the way - he was appointed Global Director Integrated Production, Anomaly. Award-winning campaigns there included ""puppy love"" Budweiser's Super Bowl ad and Diageo’s Johnny Walker “Gentleman’s Wage”.
He joined McCann in 2014 as head of integrated production. After six years' remarkable growth and award-winning work was named Chief Production Officer in 2021."