I’ve spent my career combining data, analytics, creative thinking and business planning – all to help advertisers increase effectiveness. My career began at CACI. I learned a lot about data, it became my currency. From there I went to Channel Four and then to agencies; Ogilvy, MindShare, Initiative, FCB and PHD. I then ran my own business for seven years before returning to agencies at MC&C and then joining m/SIX as Head of Analytics after a consulting stint at The7Stars. In a short sentence, the thing that defines me is knowing how to apply analytics to generate business effectiveness for clients.