Tarek Sioufi

Global Executive Strategy Director, Media.Monks

As an award-winning strategist and agency leader with 20 years of industry experience, Tarek has worked with some of the most creatively recognised agencies, including Wieden+Kennedy, Sid Lee, Fallon and The Brooklyn Brothers. Currently he’s Global Executive Strategy Director at Media.Monks. His work includes Adidas All In, Cadbury’s Olympics 2012, The Financial Times’ New Agenda, Inspired by Iceland, WaterWipes This Is Parenthood and Sainsbury’s Christmas campaign ‘Food is Home’. He’s recognised by The Effies Global & Europe, D&AD, Cannes Lions, FWA and The Webbies, and is co-founder of The Brooklyn Brother’s Night School and a mentor for BFS.

Full profile: https://www.campaignlive.co.uk/article/1790533/campaign-uk-40-40-winners-tarek-sioufi-mediamonks